Japanese gum commercial is addictive

http://www.youtube.com/watch?v=W0X0cmQAdSE&feature=player_embedded It's an "adorkable" gum commercial that has many people abusing the replay button. Don't say we didn't warn you?! It'd be interesting to have one made in the States -- or one made into a pop song for it to go viral. You know it. Perhaps it's just a matter of time before American...

About 62% percent of Asian Americans now live in the ‘burbs

With more Asian Americans leaving urban cities for the suburbs, are the Chinatowns and Koreatowns going to be merely functional tourist spaces or will it just be replaced by a new influx of immigrants? The Washington Post article titled "As Asian-Americans move to suburbs in record numbers, signs of decline in historic Chinatowns" probes the...

‘2 Broke Girls’ searching for ‘hot’ Asian guy

If there is a show that makes Asian guys look even more of a stereotype, watch CBS' "2 Broke Girls." We heard that they're looking to cast against type, for a change. They're seeking a hot Asian guy to play a web designer in the show, ultimately catching the eye of one of the two...

What commercial art in China can do for Asian advertising in the States

The New York Times last Sunday published an interesting feature, “In China, Art is Making a Commercial Statement.” It is about China’s so-called youth whisperers from Harbin in the north to Guangzhou in the south. These youth whisperers are young artists, musicians and designers tapped to make companies’ brands cool. Leading it is NeochaEdge, touted...

Nissan launches Quest family minivan with all-Asian TVC

From a time when hardly any Asians took the spotlight in American TV commercials, it is refreshing to see diversity on TV these days. In Kay Jeweler’s recent “Proposal” TVC, one couple after another shows different ethnic groups, with the men asking the women, “Will You Marry Me?” in English and even in Chinese. More...

Coke unveils touching film on overseas Filipino workers

Coca-Cola's recently unveiled an uplifting short film called "The OFW Project." It's about OFWs or Overseas Filipino Workers reunited with their families in the Philippines. It's a homerun idea that any FORTUNE 500 company targeting the Filipino market could have done, but is just too costly to produce. So why did Coke do it? The Philippines is...

Lunar New Year is ‘Superbowl’ time for Asian American ad agencies

The Lunar New Year could very well be the Superbowl of the Asian American advertising market, because this is the time when Asian American ad agencies produce exciting work in honor of a time-honored tradition. It certainly gives Asian American ad agencies the wonderful opportunity to produce inspired Lunar New Year greeting ads aligned with...

HK interns enjoy Asian American ad work in NY

Every year Admerasia hosts an internship program for university students from Hongkong as part of its agreement with the Cross-Cultural Internship Program (CCIP). University students from the CCIP program get hands-on work experience from Admerasia in New York. The program’s mission is to promote cultural exchange and understanding between the United States and other parts...

Admerasia is one of NY’s largest minority-owned businesses

NEW YORK—The prestigious Crain’s New York Business trade publication ranked Admerasia as one of the 25 largest minority-owned businesses in New York in its May 3, 2010 issue. Admerasia was also the only minority-owned advertising agency on the list.“It is our diversity that makes us a very strong, robust company,” says Tommy Ng, general manager...

MassMutual, Admerasia make grand slam win in 2010 Summit Ad Awards

When collaboration works, it results in awards. In the case of Massachusetts Mutual Life Insurance Co. (MassMutual) and Admerasia, it proved to be a grand-slam victory at the recent 2010 Summit International Advertising Awards. Admerasia, a leading Asian American advertising agency based in New York City, took home a record setting four awards based on...